Recruiting the Undecided Student

College. Where should you go? The choices are endless. Big or small. Private or public. Liberal arts or research-driven. Mom and dad went there or they didn’t. Today’s prospective student has plenty of options. So how do you get your school into the mix? According to Sprout Social, finding the right students means nurturing them throughout the entire college admissions process. Here’s how:

1. CREATE A SENSE OF URGENCY
Provide frequent deadline reminders to encourage students to plan ahead, manage the process and submit their materials on time

2. DISTRIBUTE FAQ CONTENT & RESOURCES
Think 24/7 by posting content that answers common questions about the admissions process

3. CREATE & SHARE CONTENT THAT NURTURES INTEREST
Use media—images, infographics, videos and testimonials to create interesting, useful content that will aid in the decision-making process

5. HOST LIVE CHATS TO ADD CONTEXT
Set aside regular times to host live chats with interested students

5. COACH STUDENTS THROUGH THE PROCESS
Provide a forum that enables prospective students to interact in real time with admissions representatives