High Anxiety

High Anxiety

Reports shows what keeps admission directors up at night No matter what type of college you work for, you have goals. When it comes to college admission directors, checking those items off that list, i.e., recruiting and getting students to enroll, is critical....
Psst! Over Here

Psst! Over Here

Recruiting the Undecided Student College. Where should you go? The choices are endless. Big or small. Private or public. Liberal arts or research-driven. Mom and dad went there or they didn’t. Today’s prospective student has plenty of options. So how do you get your...
Q&A with Dr. Laurie Witherow

Q&A with Dr. Laurie Witherow

“We must invest heavily in maintaining and cultivating excellent relationships with faculty and staff across campus, as our work relies on their involvement in the process on many levels.”— Justin Ball, Bradley University In the ever-evolving world of higher ed...
Street Cred

Street Cred

LESSONS FROM THE CORPORATE WORLD FOR HIGHER ED MARKETERS “Marketers should look outside of their own business environment to see what type of innovation and learning can be garnered from others that can be applied to your business or industry.”— Nicholas Scibetta,...
The Quad

The Quad

YOUR STORY HERE   The power of content continues to make its presence felt. According to Time Inc.’s “How Custom Content Inspires Consumers” study, two in three consumers have greater trust in custom content than traditional advertising. In addition to trust, the...
New Ground

New Ground

9.3 million. That’s how many first-generation students (FGS) there are on college campuses today. Would you believe that this segment of undergraduate students—a whopping 51 percent—is essentially invisible on campus? By definition, first-generation students are those...