ELEVATING RELATIONSHIPS IN HIGHER EDUCATION
Taking Your Marketing to the Next Level
Today’s marketplace is a competitive landscape for colleges and universities. To be sure, every marketer is faced with the task of cutting through the noise to reach prospective students. Each day, prospects receive thousands of promotional impressions that can influence their choices and propel them to take further action.
60 percent of Gen Zers who say that their career is “very important” to them, according to the “Generation Z...IRL” report by Fourscore and Carat. The number is 10 percent above the average U.S. consumer, thus implying that this generation has a very present sense of determination, the report says.
Just the other day, Greg Chambers was reminiscing about his son’s college selection process. As a marketing thought leader, it’s one of the paces he puts himself through when researching other projects. What worked in any given marketing initiative? Why? What would the brand do differently? There are always questions to sort through. Lots of them.
Q&A with Dr. Corie Martin
The Western Kentucky University (WKU) marketing team uses a content calendar. It was implemented last year to help keep everything related to content on track and in perspective. Dr. Corie Martin, WKU’s director of web services and digital marketing, was behind the implementation. As an expert in higher ed social media and student engagement, Martin’s job is to find new and exciting ways to spread the WKU message. Martin joined WKU in 2008 to help oversee content creation and management for the university’s website and social media presence. She also contributes to the office of Marketing and Communications and the WKU News team. Relevate sat down with Martin to get her thoughts on what higher ed marketers can do now to bolster their marketing strategies.
Follow the Leader
The friends like the school. Other students rave about it. It’s what was on the website. Why do students pick the schools they do? According to Niche’s “2018 Admissions Report,” even though it depends on the student, one thing is for certain—prospective students want honest, insightful reviews, preferably from fellow students. The report, which queried more than 36,000 incoming freshman, dug deep into what today’s kids want in a school.